Abwaab | Sales Manager
Location: Baghdad, Iraq
Type: Full-time
Department: Sales - Abwaab CT
About The Role
Sales Manager will oversee both inbound and outbound telesales functions, managing a team of two unit managers and a combined team of 90+ agents. This role requires a seasoned leader capable of setting sales strategies, optimizing conversion funnels, and aligning team efforts across marketing, guided learning, and operations. The ideal candidate brings both strategic vision and hands-on leadership, driving performance through data, structure, and motivation.
Key Responsibilities
- Lead and mentor the Inbound and Outbound and bookstores sales channels and their teams (approx. 90 telesales agents).
- Develop and implement telesales strategies to achieve conversion, revenue, and retention targets.
- Oversee daily sales operations across various channels including campaigns, guided learning, offline exams, YouTube, and social media.
- Align team goals with business priorities in collaboration with the General Manager directly.
- Monitor KPIs, conversion metrics, and agent productivity, implementing improvement plans where needed.
- Ensure effective CRM usage and accurate tracking of all customer interactions and sales performance.
- Work closely with Marketing to enhance lead quality and maximize campaign ROI.
- Conduct regular coaching, training, and performance reviews for team leads and agents. Provide strategic insights and recommendations to leadership based on market data and trends.
- Build a culture of accountability, continuous improvement, and customer focus across the telesales teams.
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, or related field.
- Minimum 3–7 years of telesales/inside sales experience, including 2+ years in leadership.
- Proven ability to manage large, high-performing sales teams (20+ members).
- Experience in B2C telesales, ideally within EdTech, telecom, or service-based sectors.
- Strong command of sales reporting, forecasting, and performance analysis.
- Proficiency in CRM systems, Google Sheets, and data tracking tools.
- Excellent leadership, communication, and interpersonal skills.
- Fluent in Arabic (native) and English (professional proficiency).
- Previous experience in startup or fast-growth environments preferred.
Preferred Skills
- Strong understanding of sales funnels, lead scoring, and conversion optimization.
- Experience designing and executing sales incentive programs to boost motivation and results.
- Ability to identify and scale high-performing sales strategies across teams.
- Familiarity with performance dashboards and data visualization tools (e.g., Google Data Studio, Looker).
- Proven track record of improving Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV). Capable of translating data insights into actionable business strategies.
- Entrepreneurial mindset with a “move fast and learn” attitude aligned with Abwaab’s culture.
- Strong collaboration skills to work effectively with Marketing, Operations, and Product teams.
- Excellent presentation and reporting skills for senior management and leadership reviews.
