The Commercial & Relations Supervisor is responsible for planning, coordination, supervision, and growth of selected commercial activities.
The role focuses on execution control, relationship building, and team direction, not on direct selling.
The Supervisor ensures that:
• Sales activities are structured and disciplined
• Teams follow weekly plans
• New large customers are identified and brought into the business
• Internal coordination between shop, field, and management runs smoothly
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Key Responsibilities
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1. Team Supervision & Weekly Planning
• Prepare weekly work plans for:
• Pets & Birds Sales
• Premixes & Table Eggs Sales
• Technical Advisor / Educator
• Define:
• Clinics and customers to be contacted
• Farms and companies to be visited
• Product focus per week
• Ensure all assigned plans are executed and reported
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2. Reporting & Performance Follow-Up
• Receive and review weekly reports from:
• Pets & Birds Sales
• Premixes & Table Eggs Sales
• Technical Advisor
• Follow up using Odoo data and internal reports
• Identify:
• Missed opportunities
• Weak follow-up
• Customer issues
• Report structured summaries to management
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3. New Large Customer & Company Development
• Identify and approach:
• Large farms
• Companies
• Institutional customers
• Conduct first contact and build relationships
• Arrange and coordinate meetings at the company office
• Organize meeting participation with:
• Management
• Sales leadership
• Technical staff (when required)
• Ensure post-meeting follow-up and continuity
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4. Coordination with Shop & Warehouse
• Coordinate with shop operations regarding:
• Sales priorities
• Customer follow-up
• Coordinate with warehouse regarding:
• Product availability
• Delivery priorities
• Ensure no commitments are made without internal confirmation
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5. Market Feedback & Strategic Support
• Collect feedback from:
• Clinics
• Farms
• Sales staff
• Monitor:
• Market trends
• Competitor activity
• Product performance
• Provide practical insights to management to support decision-making
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Authority & Role Limits
Authorized to:
• Assign weekly tasks and priorities
• Contact and meet customers
• Book and coordinate meetings
• Request reports and performance data
• Represent the company commercially
Not Authorized to:
• Take orders
• Set prices
• Approve credit
• Handle cash
• Override core sales approval processes
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Key Performance Indicators (KPIs)
• Weekly plan execution rate
• Number of new large customer leads
• Number of meetings booked and completed
• Reporting discipline across the team
• Growth in pets, birds, and premix segments
• Quality of internal coordination
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Required Profile
• Experience in veterinary, poultry, agriculture, or related sectors
• Strong communication skills with clinics, farms, and companies
• Organized and structured working style
• Comfortable working between office and field
• Basic understanding of sales data systems (Odoo or similar preferred)
• Leadership mindset with clear boundaries
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Personal Qualities
• Structured and disciplined
• Calm and professional
• Trustworthy
• Results-oriented
• Able to lead without micromanaging
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Purpose of the Role
This role exists to:
• Ensure growth without chaos
• Keep sales teams focused and accountable
• Strengthen relationships with large customers
• Protect pricing, structure, and internal discipline
Skills
1. Commercial & Sales Understanding
• Strong understanding of veterinary / poultry / agriculture sales
• Ability to distinguish between:
• retail vs B2B
• small orders vs key accounts
• Understands pricing discipline and margin protection
• Can support sales growth without taking orders personally
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2. Planning & Execution Skills
• Ability to create weekly sales and activity plans
• Comfortable assigning:
• clinics to contact
• farms to visit
• products to focus on
• Can follow up on execution and hold people accountable
• Understands how to prioritize tasks based on impact
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3. Relationship & Communication Skills
• Confident in approaching large farms, companies, and institutions
• Able to conduct first-contact meetings professionally
• Can build long-term relationships without overpromising
• Strong listening skills to understand customer needs
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4. Leadership & Supervision
• Ability to supervise sales and technical staff without micromanaging
• Can give clear instructions and expectations
• Comfortable receiving reports and correcting performance
• Maintains authority while remaining approachable
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5. Field & Market Awareness
• Comfortable working in the field, not office-only
• Understands farmer and clinic behavior
• Can recognize:
• real problems vs excuses
• opportunity vs risk
• Able to translate market feedback into action
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6. Data & System Awareness
• Basic ability to read and interpret:
• sales reports
• stock levels
• customer activity
• Experience with Odoo, ERP, CRM, or similar systems is a strong advantage
• Uses data to support decisions, not emotions
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7. Coordination & Process Discipline
• Able to coordinate between:
• shop
• warehouse
• technical team
• management
• Understands process flow and respects role boundaries
• Ensures commitments match stock and approvals
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8. Problem-Solving & Decision Making
• Can identify issues early and propose solutions
• Comfortable making decisions within authority limits
• Escalates issues correctly when outside authority
• Focused on long-term stability, not quick wins
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9. Professional Conduct
• High level of integrity and confidentiality
• Represents the company professionally at all times
• Respects hierarchy and internal processes
• Handles pressure without creating chaos
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10. Language & Cultural Fit (Preferred)
• Strong Arabic communication (spoken and written)
• English is a strong advantage
• Comfortable communicating with local farmers and international partners
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Summary – Ideal Candidate Profile
The ideal candidate:
• Thinks in structure and execution
• Balances commercial growth with discipline
• Builds relationships without breaking internal systems
• Leads people while protecting the busin
