Summary
To plan, implement, monitor, and optimize advertising activities in the Baghdad region in alignment with Korek’s marketing and communication strategy. This role focuses on delivering impactful advertising campaigns across all media platforms and ensuring brand consistency across all touchpoints.
Key Responsibilities
- Execute advertising campaigns based on the marketing and communication plan and ensure alignment with the corporate strategy.
- Coordinate with HQ and external agencies to deliver effective ATL & BTL advertising activities.
- Develop localized advertising concepts that enhance Korek’s visibility and brand positioning in the Baghdad region.
- Monitor and report on media placements, outdoor advertising, and digital media performance in the region.
- Evaluate advertising content and creative materials to ensure adherence to brand guidelines and messaging standards.
- Track and analyze the performance of advertising initiatives and recommend adjustments for better results.
- Coordinate and ensure the distribution of promotional materials to Points of Sale (POS) and monitor effectiveness.
- Assist in the development of media strategies, audience targeting, and channel selection for campaigns.
- Support the implementation of PR and sponsorship-related advertising elements in the region.
- Maintain continuous feedback loop with internal departments and external vendors for advertising execution.
- Ensure cost-effective execution of advertising activities while maintaining high creative and strategic standards.
Competencies
- Strong knowledge of advertising strategies and media buying practices (digital, print, outdoor).
- Excellent communication and coordination skills with internal and external stakeholders.
- Strong reporting and analytical skills, with the ability to evaluate campaign performance.
- Familiarity with creative development and production processes for advertising.
- Ability to ensure brand consistency and integrity in all advertising efforts.
- Highly organized, detail-oriented, and capable of managing multiple campaigns simultaneously.
Language
- English (required)
- Arabic (required)
- Kurdish (preferred)
Number of Positions
1
Experience
5-10 years of work experience in relevant field.
Education
Bachelor in Marketing, Business Administration, Communications, or a related field.
Location
Baghdad
