Summary
The Social Media Specialist will be responsible for creating and executing our company’s and clients’ social media strategy to enhance brand visibility, engage target audiences, and drive meaningful interactions.
Key Responsibilities
- Social Media Strategy:
- – Develop and implement a comprehensive social media strategy that aligns with the company’s marketing and business goals.
- – Identify target audience segments and create tailored content for each platform.
- Content Creation and Management:
- – Plan and manage content calendars with the copywriter team to ensure consistent posting and relevance.
- Social Media Channel Management:
- – Manage all social media channels, including Facebook, Twitter, Instagram, Tiktok, LinkedIn, YouTube, etc.
- – Communicate and monitor and respond when necessary to comments, messages, and mentions promptly and professionally.
- Audience Engagement:
- – Foster engagement with the audience through active conversations, contests, and user-generated content campaigns.
- – Cultivate and maintain a community of loyal and active followers.
- Influencer Marketing:
- – Identify and collaborate with relevant social media influencers to amplify brand reach and impact.
- – Develop and manage influencer partnerships to promote brand messaging.
- Social Media Advertising:
- – Plan and execute paid social media advertising campaigns to support marketing objectives.
- – Monitor ad performance, adjust budgets, and target audiences to optimize campaign effectiveness.
- Social Listening and Monitoring:
- – Monitor social media trends, mentions, and conversations related to the brand and industry.
- – Use social listening tools to gain insights and address customer feedback.
- Social Media Analytics and Reporting:
- – Track and analyze key performance metrics for social media campaigns using analytics tools.
- – Prepare regular reports on social media performance, providing actionable insights.
- Brand Reputation Management:
- – Manage the company’s online reputation, responding to reviews, comments, and feedback professionally and proactively.
- – Implement crisis communication strategies when needed.
- Emerging Trends and Innovation:
- – Stay updated on social media trends, platform updates, and emerging technologies.
- – Experiment with new features and formats to keep social media efforts fresh and engaging.
- Ad hoc Projects
- – Participate in special projects as assigned by management. These may include system implementations, process changes, and other initiatives to drive organizational growth and efficiency.
- – Any other tasks requested by the line manager or line of management.
Competencies
- Excellent drafting and reporting skills in English, Arabic and Kurdish.
- Strong interpersonal and communication skills, with the ability to engage with employees at all levels.
- Excellent problem-solving and decision-making abilities.
- Excellent negotiation, communication, and relationship-building abilities.
- Strong familiarity with major social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Excellent written and verbal communication skills with a keen eye for detail.
- Able to meet goals, targets and deadlines.
- Self-motivated, pro-active in dealing with issues, logical thinker with eye for detail and willingness to learn.
- Excellent IT literacy with excellent working knowledge of MS office tools.
Language
- Kurdish (required)
- English (required)
- Arabic (required)
Number of Positions
1
Experience
3-5 years of work experience in relevant field.
Education
Bachelor in Business Administration or IT or any other related fields.
Location
Erbil
