Job Summary:
To design, implement, and optimize traditional and digital marketing strategies that build brand equity, drive consumer engagement, and generate measurable business results—particularly tailored to the competitive FMCG and food industry landscape.
Key Responsibilities:
Traditional Marketing
- Plan and execute 360° campaigns including TV, radio, print, outdoor, and in-store promotions.
- Coordinate product launches and seasonal campaigns with cross-functional teams.
- Manage POS materials, packaging updates, and promotional logistics.
- Organize brand activations, exhibitions, and sampling initiatives.
- Develop marketing calendars and promotional roadmaps based on market trends and consumer insights.
Digital Marketing
- Lead SEO/SEM, social media, display, and email campaigns.
- Create, publish, and optimize digital content across platforms (website, Meta, YouTube, etc.).
- Manage paid advertising, monitor CTR, engagement, conversions, and ROI.
- Use tools like Google Analytics and Meta Ads Manager for insights and performance tracking.
- Collaborate on e-commerce campaigns and optimize user journeys for FMCG products online.
Performance & Analysis
- Set and track KPIs for both offline and online campaigns.
- Analyze ROI for all marketing activities and propose improvements.
- Conduct competitor analysis and monitor local digital trends.
Qualifications:
- Bachelor’s degree in Marketing, Business, Digital Media, or related field.
- 3–5 years of combined experience in traditional and digital marketing, preferably in the FMCG or food sector.
- Proficiency in digital marketing tools (e.g., Meta Ads, Google Analytics, CRM platforms).
- Excellent communication and project management skills.
Preferred Skills:
- Multilingual ability (Kurdish, Arabic, English) is highly desirable.
- Understanding of consumer behavior in the local and regional FMCG market.
- Experience in trade marketing, influencer outreach, or e-commerce optimization
Working Hours:
Six days a week (Sat-Thu) 8 am to 5 pm.
*May require occasional traveling in and outside of Kurdistan.
More Information
USD Negotiable Month How to apply Candidates with the outlined qualification above, must send their resumes to this email address [email protected] stating the job title (360° Marketing Specialist) in the subject line. Only shortlisted candidates will be called for interview. Best of luck to everyone. Job Reference #ZNX002
