Responsibilities
· Planning and managing digital marketing campaigns, including web, SEO/SEM, social media and display advertising
· Measuring and reporting on the performance of all digital marketing campaigns
· Design, build, monitor, and maintain our social media presence
· Optimize paid advertising campaigns using SEO and other tools
· Report monthly the growth and analytics of all digital platforms
· Monitor project status and campaigns ROI
· Collaborate with agencies and other vendor partners
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Generate 500 leads per month for each GWM branch
Requirements
· A minimum of 5 years’ experience in a digital marketing
· BS/MS degree in marketing or a related field
· Proven working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Solid knowledge of website analytics tools (e.g., Google Analytics)
· Experience in setting up and optimizing Google Adwords campaigns
· Experience with A/B and multivariate experiments
· Basic knowledge of how to create a bot for all GWM Iraq channels
· Basic knowledge of WhatsApp API services
